Browsing UiS Brage by Author "Peckel,Maia Rostad"
Now showing items 1-1 of 1
-
Influencer Marketing:The role of consumers` perceived expertise, trust, and perceived value on consumers` Willingness to Pay
Øverås, Maria Liljedal; Peckel,Maia Rostad (Master thesis, 2022)The growth of influencer marketing continues, and companies are in the process of understanding how valuable influencer marketing can be as part of their marketing strategy. Several studies have examined how consumers react ...