Browsing UiS Brage by Author "Pham, Huyen Minh An"
Now showing items 1-1 of 1
-
The Hallyu influences on travel motivation to Korea of Vietnamese Millennials and Generation Z: A case study on Korean dramas and movies
Pham, Huyen Minh An (Master thesis, 2022)Growth of affordable tourism and expansion of Korean pop-culture, also known as Korean wave or Hallyu, are seen as factors that especially impact consumer habits of Millennials and Generation Z. This dissertation analyses ...