Blar i Studentoppgaver (SV-NHS) på forfatter "Asbjarnarson, Hjörtur"
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Anticipated regret and moral norm in consumers’ intention to select whale friendly restaurants: Augmenting the theory of planned behaviour
Asbjarnarson, Hjörtur (Masteroppgave/UIS-SV-NHS/2017;, Master thesis, 2017-06-15)This study uses the theory of planned behaviour (TPB) to examine the impact of anticipated regret and moral norm on intention to select whale friendly restaurants. The predictive power of the original theory and the ...