Blar i Studentoppgaver (SV-NHS) på forfatter "Zhang, Zhi"
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Scandinavian Hotel Chains Globalization and Opportunities in China Market: Country of Origin (COO) Approach
Zheng, Yuyu; Zhang, Zhi (Masteroppgave/UIS-SV-NHS/2014;, Master thesis, 2014-06)This study concentrates on Scandinavian (Danish, Norwegian and Swedish) hotel chains’ globalization discussions and their opportunities to develop in Chinese hotel market. To find out how Chinese consumers perceived ... -
Scandinavian hotel chains globalization and opportunities in China market: Country of origin (COO) approach
Zheng, Yuyu; Zhang, Zhi (Masteroppgave/UIS-SV-NHS/2014;, Master thesis, 2014-06-12)This study concentrates on Scandinavian (Danish, Norwegian and Swedish) hotel chains’ globalization discussions and their opportunities to develop in Chinese hotel market. To find out how Chinese consumers perceived ...