The rise and fall of Lost Weekend: A case study
Master thesis
Permanent lenke
http://hdl.handle.net/11250/185159Utgivelsesdato
2012Metadata
Vis full innførselSamlinger
- Studentoppgaver (SV-NHS) [620]
Sammendrag
From humble beginnings at the local pub Loftet at Askøy, Torsdagsklubben utilized their social networks and human abilities to gather musicians, finances, equipment, and a location to create a festival named Lost Weekend. In few years, Lost Weekend was on its way to become one of the largest festivals at Vestlandet , but after ten years of production the festival was discontinued.
The research question of this thesis was “why festivals fail”. To answer this question, in the case of Lost Weekend, a capital framework and product life cycle theory was applied. Life cycle theory was used to establish if there were differences in use of capitals during the life cycle stages. The capital framework had its start with Bourdieu’s (1986) cultural capital, where an additional six has been added during the years. All seven capitals in the capital framework were for the first time applied by Mykletun in his study of Ekstremsportveko in 2009, where the administrative capital were described and added.
All ten years of Lost Weekend were analyzed through the capital framework, and attempts were made of identifying the festivals progress through its stages of the product life cycle.
Key words: Festival failure, capital framework, life cycle theory, Lost Weekend
Beskrivelse
Master's thesis in International hotel and tourism management