Browsing Faculty of Arts and Education by Subject "gender"
Now showing items 1-4 of 4
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"Be Stupid!" -An analysis of lifestyle and gender in a Diesel advertising campaign
(Masteroppgave/UIS-HF-IKS/2013;, Master thesis, 2013-06-06)This thesis is a study of contemporary advertising, aiming to show how the global jeans brand Diesel communicates aspects of lifestyle and gender in their campaign Be Stupid from 2010. By an analysis of the campaign, the ... -
Hedging in Year Nine Girls’ and Boys' Written English in Norwegian Schools
(Masteroppgave/UIS-HF-IKS/2016;, Master thesis, 2016-05)This aim of this thesis is to investigate the use of hedging devices in the English writing of year nine girls and boys in two Norwegian lower secondary schools. Hyland (2005: 52) defines hedges as devices that “indicate ... -
Impoliteness and gender in computer-mediated communication: a study of insults on Tumblr
(Masteroppgave/UIS-HF-IKS/2018;, Master thesis, 2018-05)This thesis is a comparative study of impoliteness techniques employed by different genders in computer-mediated communication (CMC) in the context of the microblogging website Tumblr. It uses a modified version of Culpeper’s ... -
"The Future and the Past Merge to Meet Us Here": Black Feminism and Performative Biographism in Beyoncé's Visual Album Lemonade (2016)
(Masteroppgave/UIS-HF-IKS/2019;, Master thesis, 2019-05-06)Beyoncé's visual album Lemonade has been faulted by radical feminist theorist bell hooks for its lack of intersectionality and for stereotypically victimising Black women. This thesis will counter this by arguing that ...