Persuasion tactics: The impact of social media on the consumer’s decision to purchase
Master thesis
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http://hdl.handle.net/11250/2616738Utgivelsesdato
2019-06-14Metadata
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Sammendrag
Considering the fast growing activity of social media marketing (SSM), this research is set to study the persuasion tactics employed by marketers to influence the consumer’s behavior towards their products and the extent of effectiveness of their techniques.
Beskrivelse
Master's thesis in Strategy and management