Guided discussion or immersive play? Influence of on-site presentation platform on visitor satisfaction in a heritage attraction
Journal article, Peer reviewed
Published version
Permanent lenke
https://hdl.handle.net/11250/3016359Utgivelsesdato
2022-08-30Metadata
Vis full innførselSamlinger
Originalversjon
Santoso, C., & Gjerald, O. (2022). Guided discussion or immersive play? Influence of on-site presentation platform on visitor satisfaction in a heritage attraction. Scandinavian Journal of Hospitality and Tourism, 1-18. 10.1080/15022250.2022.2112416Sammendrag
Extensive research has been conducted on visitor experience and visitor satisfaction at tourist attractions. Few studies have addressed the influence of different types of on-site factors on visitor satisfaction at heritage sites. This study combined observation, in-depth interview, and a survey to examine the underlying factors of visitors’ perceptions of on-site attributes and their effects on overall visitor satisfaction while considering the influence of visitors’ interest and visitor type at Iron Age Farm in Stavanger, Norway.
The findings suggest four sub-categories of visitors’ perceptions of the presentation platform (technology, immersive play, guided discussion, and autonomy), in addition to one support service platform category. Guided discussion, autonomy orientation, and support service platforms have a significant influence on visitor satisfaction. The findings suggest that visitors’ perceptions of the on-site factors do not differ significantly by visitors’ interest or type. The results only partly confirmed previous research and provided a different perspective on the role of on-site presentation attributes in heritage attractions. Knowledge of presentation platforms can function as a practical framework to analyze heritage sites based on visitors’ experiences and expectations.
Utgiver
Informa UK LimitedTidsskrift
Scandinavian Journal of Hospitality and TourismOpphavsrett
The authors
Med mindre annet er angitt, så er denne innførselen lisensiert som Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal
Beslektede innførsler
Viser innførsler beslektet ved tittel, forfatter og emneord.
-
A Visitor Understanding of the Managed Visitor Attraction Site Product; Does the MVA Site Product Capture the Visitor Experience?
van Eck, Romy (Masteroppgave/UIS-SV-NHS/2020;, Master thesis, 2020-06)One of the mainstays of tourist activities are visitor attractions and there would not be much to visit for tourist without these visitor attractions. Many researchers have acknowledged the importance of visitor attractions ... -
Crowding, emotions, visitor satisfaction and loyalty in a managed visitor attraction
Stemmer, Kathrin; Gjerald, Olga; Øgaard, Torvald (Peer reviewed; Journal article, 2022)The aim of this study is to examine how perceptions of crowding and emotions influence visitor satisfaction and loyalty in a managed visitor attraction. Although perceived crowding is an important indicator of experience ... -
Determining factors of tourist expenditures among visitors to Fjord Norway
Tjemsland, Elisabeth (Masteroppgave/UIS-SV-NHS/2019;, Master thesis, 2019-06-17)This study aims to investigate a set of under-researched determinants of tourist expenditures among visitors to Fjord Norway. Specifically, it analyses four variables’ relationship with tourist expenditure: tourist ...