| dc.description.abstract | Young drivers worldwide play a major role in causing road accidents, largely due to speeding.
Norway is no exception to this trend and faces challenges with speeding among its young
drivers, calling for effective safety measures on the roads. Understanding how these drivers
perceive risks, their beliefs, intentions, and actions is essential for targeted interventions. Apart
from the evident issue of speeding, their perception of risk and their attitudes are key factors
shaping their intentions. This study explores how beliefs impact the intentions and behavior
related to speeding among young drivers in Norway, using the Theory of Planned Behavior as
a framework. The research reveals that attitudes significantly influence intentions to speed and
emphasizes the role of perceived control in their actual speeding behaviors. Additionally, it
identifies subtle differences between male and female drivers in their attitudes, intentions, and
perceived control regarding speeding. These findings stress the importance of taking these
beliefs, risk perceptions, and attitudes into account when designing specific and effective
campaigns against speeding for young drivers in Norway, ultimately improving road safety
measures. | |
