Browsing UiS Brage by Author "Alharbi, Fatimah"

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Behavioral reasoning perspectives to brand love toward natural products: Moderating role of environmental concern and household size

Sreen, Naman; Dhir, Amandeep; Talwar, Shalini; Tan, Teck Ming; Alharbi, Fatimah (Peer reviewed; Journal article, 2021-04)

Consumers do not easily trust brands’ claims of naturalness, making it essential to understand the drivers of loyalty and the underlying brand love for such products. Responding to this need, the present study developed a ...