Browsing UiS Brage by Author "Bilgihan, Anil"

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    • Meme marketing: How marketers can drive better engagement using viral memes? 

      Malodia, Suresh; Dhir, Amandeep; Bilgihan, Anil; Sinha, Pranao; Tikoo, Tanishka (Journal article; Peer reviewed, 2022-06-08)
      Scholars and industry stakeholders have exhibited an interest in identifying the underlying dimensions of viral memes. However, the recipe for creating a viral meme remains obscure. This study makes a phenomenological ...

    • What drives diners' eco-friendly behaviour? The moderating role of planning routine 

      Talwar, Shalini; Kaur, Puneet; Yadav, Rambalak; Bilgihan, Anil; Dhir, Amandeep (Peer reviewed; Journal article, 2021-07)
      Research focusing on diners' intentions towards leftovers, which are considered one of the main sources of consumer food waste in restaurants, is still at a nascent stage and requires further investigation. The present ...