Browsing UiS Brage by Author "Honkanen, Pirjo"

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“It gives me peace of mind”. A new perspective on the identification of quality cues on salmon fillet products in Japan and the USA

Altintzoglou, Themistoklis; Cordeiro, Cheryl Marie; Honkanen, Pirjo; Onozaka, Yuko (Peer reviewed; Journal article, 2022-05)

The way in which perceived quality affects consumer food choice is complex due to variations in intrinsic and extrinsic product attributes that interface with personal factors and the socio-cultural context. Taking the ...
Markedsforskning knyttet til sjømat - Kartlegging i Norge, Vest-Europa og Nord-Amerika

Bjørklund, Oddrun; Asche, Frank; Sogn-Grundvåg, Geir; Tveterås, Ragnar; Honkanen, Pirjo; Voldnes, Gøril; Isaksen, John Roald; Heide, Morten (Nofima rapportserie;, Research report, 2010)

Denne rapporten er en kartlegging av markedsforskning knyttet til sjømat i Norge, Vest-Europa og Nord-Amerika. Hensikten er å få oversikt over hvilke organisasjoner som gjør hva knyttet til dette temaet. Kartleggingen viser ...
Sustainability, perceived quality and country of origin of farmed salmon: Impact on consumer choices in the USA, France and Japan

Onozaka, Yuko; Honkanen, Pirjo; Altintzoglou, Themistoklis (Peer reviewed; Journal article, 2023)

Technological advancements that enable countries to produce farmed seafood domestically, including land-based production, could potentially improve sustainability measures. However, whether consumers prefer domestic farmed ...