Browsing UiS Brage by Author "Islam, A.K.M. Najmul"

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Positive and negative word of mouth (WOM) are not necessarily opposites: A reappraisal using the dual factor theory

Talwar, Manish; Talwar, Shalini; Kaur, Puneet; Islam, A.K.M. Najmul; Dhir, Amandeep (Peer reviewed; Journal article, 2020)