Browsing UiS Brage by Author "Leotaud, Andrea"

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Implications of Data-Driven Marketing in Grocery Retailing Enhancing Customer Experiences and Business Practices Through Market Basket Analysis

Nguyen, Thanh; Leotaud, Andrea (Master thesis, 2022)

The grocery industry has experienced great changes as a result of the continuous and growing influence of technology. Groceries are a necessity and a routine in customers’ lives, which differentiates the way in which ...