Browsing UiS Brage by Author "Murphy, Mikko"

Now showing items 1-2 of 2

A behavioural reasoning perspective on the consumption of local food. A study on REKO, a social media-based local food distribution system

Kumar, Sushant; Talwar, Shalini; Murphy, Mikko; Kaur, Puneet; Dhir, Amandeep (Peer reviewed; Journal article, 2021-04)

Consumption of local food is increasing due to its convenience and multiple perceived benefits. However, the factors shaping consumer attitude towards local food and brand love for local food have received limited academic ...
What drives brand love and purchase intentions toward the local food distribution system? A study of social media-based REKO (fair consumption) groups

Kumar, Sushant; Murphy, Mikko; Talwar, Shalini; Kaur, Puneet; Dhir, Amandeep (Peer reviewed; Journal article, 2021-05)

Local food is gaining increasing popularity among consumers due to its association with sustainable consumption. However, for a product to be commercially successful, such growing popularity should translate into high ...