Browsing UiS Brage by Author "Murtazina, Lilia K."
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Assessment of brand values delivery by employees to customers: an internal perspective. A qualitatitive case study on the example of Norwegian Coastal Express
Murtazina, Lilia K. (Masteroppgave/UIS-SV-NHS/2012;, Master thesis, 2012-07)This research paper explores an internal perspective on employee awareness of company’s brand values and attempts to establish how employees that have direct customer contact deliver on these brand values to customers. A ...