Browsing UiS Brage by Author "Sønvisen, Cathrine Johanne"
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Influencer Marketing: The effect on consumers' purchase intentions and perceived value
Norheim, Sylvia Elin; Sønvisen, Cathrine Johanne (Master thesis, 2021)Despite the growing interest in social media influencers and influencer marketing in recent years, there still exists elements to be explored to better understand how consumers are affected by the relatively new marketing ... -
Influencer Marketing: The effect on consumers’ purchase intentions and perceived value
Sønvisen, Cathrine Johanne; Norheim, Sylvia Elin (Master thesis, 2021)Despite the growing interest in social media influencers and influencer marketing in recent years, there still exists elements to be explored to better understand how consumers are affected by the relatively new marketing ...