• Exploring the rationale of the process behind corporate sponsorships 

      Ystad, Sunniva G. Marchioro; Nygaard, Kaja Gjersem (Masteroppgave/UIS-SV-NHS/2012;, Master thesis, 2012)
      The purpose of this thesis was to examine and identify the process behind the delegation of corporate sponsorships in a Norwegian context. Corporate sponsorships are presently the third largest corporate communication ...