Blar i Studentoppgaver (SV-IMS) på forfatter "Anders Riel Müller"
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How can companies communicate the positive environmental impact of a product to increase consumers´ willingness to purchase green products?
Johansson, Johanna (Master thesis, 2021)This thesis investigates the role of storytelling in relation to a product made from upcycled ocean plastic. A quantitative survey was performed in cooperation with Ope AS which is leading a research project on upcycling ...