Blar i Vitenskapelige publikasjoner (SV-NHS) på tidsskrift "International Journal of Contemporary Hospitality Management"
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The value proposition of food delivery apps from the perspective of theory of consumption value
(Peer reviewed; Journal article, 2021-02)Purpose The theory of consumption values (TCV) has successfully explained much consumer choice behavior, but few studies have investigated the values that drive food-delivery application (FDA) use. This study aims to ...