• Rural tourism retail : Tourism retail in the rural Westfjords (Iceland) 

      Olafsdottir, Viktoria Ran (Masteroppgave/UIS-SV-NHS/2017, Master thesis, 2017-06-15)
      Rural tourism and service quality of Icelandic retailers is of focal attention in this research. The catapulting rise of the Icelandic tourism industry, is forcing rural retailers to rapidly adapt new managerial strategies. ...