Association conferences: site selection and satisfaction for the segment
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- Studentoppgaver (SV-NHS) 
This study aims to investigate factors influencing associations for choosing Norway as destination for their next conference, and also the factors influencing the satisfaction among associations who have already arranged their conference in Norway. According to Crouch and Ritchie (1997) it is crucial to understand how to create a competitive conference destination in order to reduce unnecessary expenditure and to improve the customer service. Further, Choi (2004) highlights satisfaction within the conference industry as an important topic for future research since this area has been limited explored, and he stresses the importance of creating a list of site satisfaction factors. It appears as this type of research is lacking in Norway, and therefore this research will employ a qualitative research using face-to-face and telephone interviews. Departing from factors identified in previous studies in other contexts, a comprehensive list of factors relevant for Norway have been identified and discussed. The findings indicate the pre-determined factors accessibility, local support, extra conference opportunities, and meeting facilities as being transferrable for the decision of Norway. Additionally, two new and distinctive factors proximity in city and significant actors within the association were found to be important factors for choosing Norway. The already existing factors important for satisfaction being transferrable to Norway were price, overall affordability of destination, and meeting facilities. Further, the particular factor conference tools have been identified as a new factor exclusive for Norway.
Master's thesis in International hotel and tourism management