An investigation into rhetorical strategies and how it is employed and/or communicated in Kviknes hotels blog, by using google analytics to identify visitor’s behaviors towards the blog posts.

Abstract

Many businesses nowadays have considered the internet as a source of communicating or reaching out to their customers and potential customers, creating an easy access for communication. Communication is one of the most important aspects in any organization or business. The availability of the internet creates an avenue for easy, effective and a 24hours access to information for both parties. An aspect of online communication is blogging, blogs could be a way of driving traffic which helps to improve search engine ranking because blogs helps to bring fresh content and dynamic content into the mix and this particularly effective if the blog is created within the companies or business website domain. Companies and businesses are beginning to realize the importance of blogging and are employing this technique of driving traffic from their blogs into their website. Blogging has had a significant increase recently. More and more businesses are starting to use blogs on various levels to communicate either with the employees or potential customers. The main purpose of this study is to investigate the ways in which rhetorical strategies are employed and/or communicated in Kviknes hotels blog, by using google analytics to identify visitor’s behaviors towards the blog posts, “Ethos, Logos and Pathos” were employed as the three rhetorical strategies. The data collected from Google analytics showed interesting characteristics of viewer’s behaviour towards a blog post and the persuasiveness of each blog posts on the viewers based on the different kinds of rhetorical strategies. The data showed that the blog posts have varying persuasive effect on the blog viewers. It however shows that the persuasiveness of a blog post is related with how well the three rhetorical strategies are employed in the blog post and identifying the effective use of the three rhetorical strategies to be more persuasive than using them individually.