Attempts to identify and analyse prospects and challenges of tourism marketing in Bangladesh.

Abstract

The research has been done to analyse the tourism position of the country Bangladesh. Bangladesh is country of huge potential and the country can do well its present assets related to the tourism. The natural resources of the country and the foreign exchange inflow in the country can make the country economically sound. The research aims to understand the present scenario of the tourism industry of Bangladesh and the challenges faced by the country in respect of tourism. The literature review focuses on the demand of the tourism industry of Bangladesh, the growth of the tourism industry of Bangladesh and the product lines for the tourism products of Bangladesh. The research also concentrates in forming the methodology which focuses on the inductive research approach and on the quantitative research methods through the application of the primary data collection method. The samples of the officers of the BPC and the samples of the other tour operators and tourists from Cox Bazar are collected for the purpose of getting the insight of the tourist industry of Bangladesh, the marketing strategies of the tourism industry and the challenges faced by the tourism industry. Based on the gathered information the quantitative research is done. While analysing the data it is understood that the tourism industry has not performed well as the industry is facing the problem regarding the political and social issues. Though there is huge potentiality in the market but, the tourism industry due to both of the reasons cannot progress to a large extent.