Browsing Studentoppgaver (Business) by Author "Avagyan, Vardan"
Now showing items 1-2 of 2
-
Persuasion tactics: The impact of social media on the consumer’s decision to purchase
Laamarti, Malak (Masteroppgave/UIS-HH/2019;, Master thesis, 2019-06-14)Considering the fast growing activity of social media marketing (SSM), this research is set to study the persuasion tactics employed by marketers to influence the consumer’s behavior towards their products and the extent ... -
The influence of social media marketing on consumer based brand equity
Adewuyi, Oluwadara (Masteroppgave/UIS-HH/2019;, Master thesis, 2019-06-17)This study examines the influence of social media marketing on consumer-based brand equity, using Coca-Cola as a study. A survey of 200 respondents, drawn across two countries; Nigeria and Norway were carried out. Data was ...