Browsing Studentoppgaver (Business) by Author "Gloppen, Lena"
Now showing items 1-4 of 4
-
Social Media Marketing: What factors affect consumers brand engagement towards social media marketing, and what is the effectiveness of the factors?
Bellesen, Sara; Gloppen, Lena (Master thesis, 2023)It has become increasingly more important for companies to implement social media marketing in the last decade, because of the increased social media use amongst the population. Companies also have to invest more in social ... -
Social Media Marketing: What factors affect consumers brand engagement towards social media marketing, and what is the effectiveness of the factors?
Bellesen, Sara; Gloppen, Lena (Master thesis, 2023)It has become increasingly more important for companies to implement social media marketing in the last decade, because of the increased social media use amongst the population. Companies also have to invest more in social ... -
Strategisk endring i krise - hvordan påvirker en krise organisasjoners strategi?
Gloppen, Lena; Bellesen, Sara (Bachelor thesis, 2021)Krise representerer ofte en eller annen form for diskontinuitet eller avbrytelse i forhold til en vanlig eller ønsket situasjon (Johansen & Frandsen 2010:69). (Aksnes & Tessem, 2012) Derfor blir det ofte nødvendig med ... -
Strategisk endring i krise – hvordan påvirker en krise organisasjoners strategi?
Bellesen, Sara; Gloppen, Lena (Bachelor thesis, 2021)Krise representerer ofte en eller annen form for diskontinuitet eller avbrytelse i forhold til en vanlig eller ønsket situasjon (Johansen & Frandsen 2010:69). (Aksnes & Tessem, 2012) Derfor blir det ofte nødvendig med ...