Browsing Studentoppgaver (Business) by Author "Shi, Hongyan"
Now showing items 1-7 of 7
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Consumer´s purchase intention for a green home
Rafiq Ali, Nasima; Abdille, Samira Mohamed Yusuf (Master thesis, 2021)This thesis aims to explore the factors that influence consumers' intention to purchase a green home in Norway. An online survey was developed where 125 respondents participated. The statistical methods for analysis that ... -
Consumer’s purchase intention of a green home
Rafiq Ali, Nasima; Abdille, Samira Mohamed Yusuf (Master thesis, 2021)This thesis aims to explore the factors that influence consumers' intention to purchase a green home in Norway. An online survey was developed where 125 respondents participated. The statistical methods for analysis that ... -
Customer Acquisition in rural Norway - An in-depth exploration of how to acquire customers in the middle of Norway.
Koers, Thyra Martina (Master thesis, 2021)The continuous decrease in and aging of the rural population in Norway makes customer acquisition in rural Norway an important topic to investigate. By presenting the rural consumer, the rural business, and factors such ... -
Influencer Marketing: The role of consumers` perceived expertise, trust, and perceived value on consumers` Willingness to Pay.
Øverås, Maria Liljedal; Peckel, Maia Rostad (Master thesis, 2022)The growth of influencer marketing continues, and companies are in the process of understanding how valuable influencer marketing can be as part of their marketing strategy. Several studies have examined how consumers react ... -
Influencer Marketing:The role of consumers` perceived expertise, trust, and perceived value on consumers` Willingness to Pay
Øverås, Maria Liljedal; Peckel,Maia Rostad (Master thesis, 2022)The growth of influencer marketing continues, and companies are in the process of understanding how valuable influencer marketing can be as part of their marketing strategy. Several studies have examined how consumers react ... -
The impact of social network marketing on customer repurchase intention towards online shopping for clothing
Bendyte,Laura; Munny, Kamrun (Master thesis, 2021)This study aims to examine how social network marketing creates an impact on customer repurchase intention towards online shopping for clothing and what are the main driving forces of that social network marketing that ... -
Title: The impact of social network marketing on customer repurchase intention towards online shopping for clothing
Bendyte, Laura; Munny, Kamrun Nahar (Master thesis, 2021)This study aims to examine how social network marketing creates an impact on customer repurchase intention towards online shopping for clothing and what are the main driving forces of that social network marketing that ...