| dc.contributor.advisor | Avagyan, Vardan | |
| dc.contributor.author | Laamarti, Malak | |
| dc.coverage.spatial | Norway | nb_NO |
| dc.date.accessioned | 2019-09-13T09:25:20Z | |
| dc.date.available | 2019-09-13T09:25:20Z | |
| dc.date.issued | 2019-06-14 | |
| dc.identifier.uri | http://hdl.handle.net/11250/2616738 | |
| dc.description | Master's thesis in Strategy and management | nb_NO |
| dc.description.abstract | Considering the fast growing activity of social media marketing (SSM), this research is set to study the persuasion tactics employed by marketers to influence the consumer’s behavior towards their products and the extent of effectiveness of their techniques. | nb_NO |
| dc.language.iso | eng | nb_NO |
| dc.publisher | University of Stavanger, Norway | nb_NO |
| dc.relation.ispartofseries | Masteroppgave/UIS-HH/2019; | |
| dc.subject | økonomi | nb_NO |
| dc.subject | strategi | nb_NO |
| dc.subject | ledelse | nb_NO |
| dc.subject | sosiale medier | nb_NO |
| dc.title | Persuasion tactics: The impact of social media on the consumer’s decision to purchase | nb_NO |
| dc.type | Master thesis | nb_NO |
| dc.subject.nsi | VDP::Social science: 200::Economics: 210::Business: 213 | nb_NO |
