Determining factors of tourist expenditures among visitors to Fjord Norway

Abstract

This study aims to investigate a set of under-researched determinants of tourist expenditures among visitors to Fjord Norway. Specifically, it analyses four variables’ relationship with tourist expenditure: tourist satisfaction, destination type, activity participation, and presence of children in travel party. This was done by utilizing secondary data from a questionnaire distributed to visitors at a popular tourist attraction in Fjord Norway. The results indicate that a relationship exists between tourist satisfaction and expenditures. Though the findings are ambiguous in terms of direction and strength, most coefficients are negative suggesting that more satisfied tourists have lower expenditures than less satisfied tourists. Tourists visiting a higher number of nature-based destinations have significantly higher expenditures. No relationship was identified between activity participation and children in travel party.