Encourage risk and optimise the competitiveness of the Norwegian petroleum industry through a government digitalisation platform
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Digital transformation is changing society as we know it. Business models for companies delivering consumer products has been changing for years, and we are seeing an increasing focus to do the same in traditional industries. National strategies for digital transformation were explored and the platforms established by the governments were investigated. The strategies originated from large economies like the USA, China, Germany, Japan and Sweden, involving broad spectre of different economies. The national strategies were found to build on the strengths of the traditional industry, with a focus on supporting and strengthening the small and medium enterprises in the countries. There was also found to be a strong focus on international cooperation, even between nations that may be considered competitors within the same industries. After exploring these national strategies and platforms, it is concluded that Norway should make an effort to mirror the initiatives taken by these countries. There should be a focus on a national platform to both facilitate for national cooperation and support to SMEs, while also being a gathering point to unite a Norwegian industry for international cooperation. As the petroleum industry is one of the most important industries in Norway, efforts should be made to strengthen the competitiveness of this with regards to digital transformation.
Master's thesis in Industrial economics.