dc.contributor.author | Sjøvaag, Helle | |
dc.contributor.author | Owren, Thomas | |
dc.date.accessioned | 2021-05-18T10:08:32Z | |
dc.date.available | 2021-05-18T10:08:32Z | |
dc.date.created | 2021-03-05T11:54:02Z | |
dc.date.issued | 2021-02 | |
dc.identifier.citation | Sjøvaag, H., Owren, T. (2021) The non-substitutability of local news? Advertising and the decline of journalism's umbrella market model. Nordicom Review, 42(1) | en_US |
dc.identifier.issn | 1403-1108 | |
dc.identifier.uri | https://hdl.handle.net/11250/2755416 | |
dc.description.abstract | This article addresses the challenges facing local newspapers as the digital economy transitions to artificial intelligence (AI). We interview five CEOs of Scandinavian newspaper corporations, representing small, mid-sized, and large newspaper chains. The analysis focuses on three main factors emerging from the interviews – technological transformations, digital advertising markets, and corporate enrolment – and how they relate to business model disruption and the non-substitutability of local news. The analysis is set within the framework of the digital transformation, which, for the purpose of this study, we argue consists of two phases: getting online (until about 2014), and algorithmic adaptation (the introduction of programmatic advertising and audience metrics from about 2014). The analysis concludes that as non-substitutability is lost on the advertising side of the market, this challenges the umbrella model of newspaper publishing. | en_US |
dc.language.iso | eng | en_US |
dc.publisher | Sciendo | en_US |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internasjonal | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/deed.no | * |
dc.subject | aviser | en_US |
dc.subject | nyheter | en_US |
dc.subject | lokalaviser | en_US |
dc.subject | digitalisering | en_US |
dc.title | The non-substitutability of local news? Advertising and the decline of journalism's umbrella market model | en_US |
dc.type | Peer reviewed | en_US |
dc.type | Journal article | en_US |
dc.description.version | publishedVersion | en_US |
dc.subject.nsi | VDP::Samfunnsvitenskap: 200::Medievitenskap og journalistikk: 310 | en_US |
dc.source.volume | 42 | en_US |
dc.source.journal | Nordicom Review | en_US |
dc.source.issue | 1 | en_US |
dc.identifier.doi | 10.2478/nor-2021-0001 | |
dc.identifier.cristin | 1895882 | |
dc.relation.project | Andre: 10626 | en_US |
cristin.ispublished | true | |
cristin.fulltext | original | |
cristin.qualitycode | 1 | |