Through this case study we examine the phenomenon of Crisis Induced Innovation, with thepurpose of exploring and further understanding the true nature of an emergency and how thedriving forces across the market dimensions function. We approached this topic with somelevel of caution, as it is our first instinct to view a crisis as something inherently negative. Thetopic of our research covers the Covid-19 pandemic as a driver for change across the manydifferent market dimensions, which we have elected to explore using theories within the fieldsof socio-technical dynamics, emergency frames, innovation management, and rhetoricalsituation. The overreaching objective that has been driving our academic focus is tounderstand how a firm may capitalize on radical changes in market conditions and make anadaptive move last beyond the crisis that caused the radical changes. Important notions of ourresearch have been to understand how the dynamic of acutely heightened demand wouldaffect the company in questions as the market returns to normalcy.Our analytical approach towards this phenomenon were based on the notion of Crisis InducedInnovation being the result of complex causal relationships that can be traced across marketdimensions through the utilization of relevant framework. Our predictions to start was thatArtic Healthcare, the company that served as a case study example for this purpose, startedtheir operations in the beginning of the pandemic, and elected to utilize the rapid changes tospeed up innovation processes.Among our findings is that Crisis Induced Innovation, as a dynamic effect, is subjected to beaffected by its surroundings the same way it affects others. As we employed the MLP with afocus on temporal dynamics, it became obvious that time was an essential element of how thephenomenon evolves. However, we were not able to fully study these temporal dynamics andgain an understanding of how far these pressure points can give an effect, as the case inquestion reached a point in which progression stopped due to lack of funding for theinnovation case we studied. Despite this setback, we have been able to analyse how thephenomenon affects the other dimensions through the employment of the multi-levelperspective, we have examined temporal dynamics through the employment of innovationmanagement theories that evaluates process speeds, and we have explored the complex natureof the phenomenon by evaluating it from multiple frames simultaneously, which is presentedin our discussion.