Through this case study we examine the phenomenon of Crisis Induced Innovation, with the purpose of exploring and further understanding the true nature of an emergency and how the driving forces across the market dimensions function. We approached this topic with some level of caution, as it is our first instinct to view a crisis as something inherently negative. The topic of our research covers the Covid-19 pandemic as a driver for change across the many different market dimensions, which we have elected to explore using theories within the fields of socio-technical dynamics, emergency frames, innovation management, and rhetorical situation. The overreaching objective that has been driving our academic focus is to understand how a firm may capitalize on radical changes in market conditions and make an adaptive move last beyond the crisis that caused the radical changes. Important notions of our research have been to understand how the dynamic of acutely heightened demand would affect the company in questions as the market returns to normalcy. Our analytical approach towards this phenomenon were based on the notion of Crisis Induced Innovation being the result of complex causal relationships that can be traced across market dimensions through the utilization of relevant framework. Our predictions to start was that Artic Healthcare, the company that served as a case study example for this purpose, started their operations in the beginning of the pandemic, and elected to utilize the rapid changes to speed up innovation processes. Among our findings is that Crisis Induced Innovation, as a dynamic effect, is subjected to be affected by its surroundings the same way it affects others. As we employed the MLP with a focus on temporal dynamics, it became obvious that time was an essential element of how the phenomenon evolves. However, we were not able to fully study these temporal dynamics and gain an understanding of how far these pressure points can give an effect, as the case in question reached a point in which progression stopped due to lack of funding for the innovation case we studied. Despite this setback, we have been able to analyse how the phenomenon affects the other dimensions through the employment of the multi-level perspective, we have examined temporal dynamics through the employment of innovation management theories that evaluates process speeds, and we have explored the complex natureof the phenomenon by evaluating it from multiple frames simultaneously, which is presented in our discussion.