Promoting pro-environmental behaviours among urban dwellers - A study of the interdisciplinary Greencoin project

Abstract

In the current era characterised by accelerated urbanisation and intensifying environmental crises, the urgency to promote sustainable living prac tices has reached an unprecedented level. The extensive ramifications of climate change and ecological degradation necessitate the development of innovative solutions that can seamlessly integrate into the daily lives of urban residents. These residents, located in densely populated environments and engaged in intensive social and economic activities, often face significant challenges, particularly about the spectre of climate crisis (Palanivel, 2017; Weiskopf et al., 2020)