Browsing UiS Brage by Author "Bakhno, Vladyslava"
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Exploring Loyalty Formation and Purchase Intentions for Private Label Products
Bakhno, Vladyslava; Cavalcanti de Albuquerque Paula, Jade (Master thesis, 2023)In the post-COVID 19 economic landscape, characterized by price sensitivity and evolving consumer preferences, retailers are increasingly prioritizing private labels to differentiate themselves and gain market share. ... -
Exploring Loyalty Formation and Purchase Intentions for Private Label Products
Cavalcanti de Albuquerque Paula, Jade; Bakhno, Vladyslava (Master thesis, 2023)In the post-COVID 19 economic landscape, characterized by price sensitivity and evolving consumer preferences, retailers are increasingly prioritizing private labels to differentiate themselves and gain market share. ...