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Evaluating store location and department composition based on spatial heterogeneity in sales potential
Hunneman, Auke; Bijmolt, Tammo H.A.; Elhorst, J. Paul (Peer reviewed; Journal article, 2023)In this paper, we extend a retail location evaluation model with the possibility to include the effect of department size adaptation at the store level. We relate department-level store sales to a store's competitive and ...