Browsing UiS Brage by Author "Holm, Torjus."
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Creator Brands: What is the driving factor behind creator brand's success in the Norwegian market
Holm, Torjus.; Løvendahl, Erlend. (Bachelor thesis, 2024)The rise of influencer marketing has led to a new concept called creator brands. Through creator brands, influencers capitalize on the influence over their audience by launching their products. Prime Hydration is the current ...