Browsing UiS Brage by Author "Rawal, Siddharth"
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Conjoint Analysis Approach: An optimal pricing strategy for Resani's Technological Innovations
Rawal, Siddharth (Master thesis, 2023)This thesis investigates the optimal pricing strategy for Resani, a company specialising in data-driven hand hygiene solutions. Using conjoint analysis, the study aims to identify and quantify consumer preferences, determine ...