Browsing UiS Brage by Author "Urbonaite, Mariam Anna"
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The Influence of Customer Attitudes towards Sustainability on the Customer Journey: An Analysis of the Potential Impact of Marketing Channels on Consideration and Purchase of Skincare Products
Urbonaite, Mariam Anna; Witkowska, Malgorzata (Bachelor thesis, 2023)As markets are becoming more and more competitive and consumers have an abundance of information about products available at the tips of their fingers, marketing professionals must carefully decide which information channels ...