Browsing UiS Brage by Author "Ystad, Sunniva G. Marchioro"
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Exploring the rationale of the process behind corporate sponsorships
Ystad, Sunniva G. Marchioro; Nygaard, Kaja Gjersem (Masteroppgave/UIS-SV-NHS/2012;, Master thesis, 2012)The purpose of this thesis was to examine and identify the process behind the delegation of corporate sponsorships in a Norwegian context. Corporate sponsorships are presently the third largest corporate communication ...