Blar i UiS Brage på forfatter "Bhatt, Yogesh"
-
Why do people purchase from food delivery apps? A consumer value perspective
Tandon, Anushree; Kaur, Puneet; Bhatt, Yogesh; Mäntymäki, Matti; Dhir, Amandeep (Peer reviewed; Journal article, 2021-07)Consumers are increasingly using food delivery apps (FDAs) to facilitate convenient and quick food delivery. Yet, the existing research offers a limited understanding of consumers’ behavioral responses to the visibility ...