Blar i UiS Brage på forfatter "Flørenæs, Cecilie"
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A qualitative study regarding the importance of marketing communication for international expansion among Norwegian entrepreneurial companies
Flørenæs, Cecilie; Dahl, Helene Winther (Masteroppgave/UIS-SV-HH/2016;, Master thesis, 2016-06)According to EU’s Innovation Union Scoreboard from 2015, Norway is a moderate innovator performing below the EU average for most dimensions and most indicators of innovation. Furthermore, according to research conducted ...