Blar i UiS Brage på forfatter "Hezarkhani, Mina"
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Exploring The Influence of Digital Marketing Channels on Consumer Purchase Intentions on High Involvement Versus Low Involvement Products.
Ojinnaka, Arinze Francis; Hezarkhani, Mina (Master thesis, 2023)This executive summary provides an overview of a research study that explored the influence of digital marketing channels on consumer purchase intentions for high involvement versus low involvement products. The study ... -
Exploring the Influence of Digital Marketing Channels on Consumer Purchase Intentions on High Involvement vs Low Involvement Products
Ojinnaka, Arinze Francis; Hezarkhani, Mina (Master thesis, 2023)This executive summary provides an overview of a research study that explored the influence of digital marketing channels on consumer purchase intentions for high involvement versus low involvement products. The study ...