Browsing UiS Brage by Author "Halberstadt, Jantje"
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Early bird or early worm? First-mover (dis)advantages and the success of web-based social enterprises
Halberstadt, Jantje; Kollhoff, Sophia; Kraus, Sascha; Dhir, Amandeep (Peer reviewed; Journal article, 2022)Achieving the optimal market entry time is of immense strategic importance for entrepreneurs, especially in online markets, where web-based social entrepreneurial activity continues to grow. This raises the question of ...