Blar i UiS Brage på forfatter "Hunneman, Auke"
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Direct and Persistent Response: Online Advertising Effects in the Competitive Environment for E-Commerce Revenue
Ratshee, Rethabile; Overko, Iryna (Master thesis, 2022)The growing increase of choice for online advertising channels in the current marketing environment calls for firms to better understand their effectiveness in the real market competitive setup. And while immediate effects ... -
Evaluating store location and department composition based on spatial heterogeneity in sales potential
Hunneman, Auke; Bijmolt, Tammo H.A.; Elhorst, J. Paul (Peer reviewed; Journal article, 2023)In this paper, we extend a retail location evaluation model with the possibility to include the effect of department size adaptation at the store level. We relate department-level store sales to a store's competitive and ... -
Exploring Loyalty Formation and Purchase Intentions for Private Label Products
Bakhno, Vladyslava; Cavalcanti de Albuquerque Paula, Jade (Master thesis, 2023)In the post-COVID 19 economic landscape, characterized by price sensitivity and evolving consumer preferences, retailers are increasingly prioritizing private labels to differentiate themselves and gain market share. ... -
Exploring Loyalty Formation and Purchase Intentions for Private Label Products
Cavalcanti de Albuquerque Paula, Jade; Bakhno, Vladyslava (Master thesis, 2023)In the post-COVID 19 economic landscape, characterized by price sensitivity and evolving consumer preferences, retailers are increasingly prioritizing private labels to differentiate themselves and gain market share. ... -
Implications of Data-Driven Marketing in Grocery Retailing Enhancing Customer Experiences and Business Practices Through Market Basket Analysis
Nguyen, Thanh; Leotaud, Andrea (Master thesis, 2022)The grocery industry has experienced great changes as a result of the continuous and growing influence of technology. Groceries are a necessity and a routine in customers’ lives, which differentiates the way in which ... -
Implications of Data-Driven Marketing in Grocery Retailing: Enhancing Customer Experiences and Business Practices Through Market Basket Analysis
Perez Leotaud, Andrea; Nguyen, Thanh (Master thesis, 2022)The grocery industry has experienced great changes as a result of the continuous and growing influence of technology. Groceries are a necessity and a routine in customers’ lives, which differentiates the way in which ... -
Store sales evaluation and prediction using spatial panel data models of sales components
Hunneman, Auke; Elhorst, J. Paul; Bijmolt, Tammo H. A. (Peer reviewed; Journal article, 2021-05)This paper sets out a general framework for store sales evaluation and prediction. The sales of a retail chain with multiple stores are first decomposed into five components, and then each component is explained by store, ... -
“The Sell in May” effect: Can Hofstede solve the puzzle?
Henriksen Selsås, Jeanette Kristine; Syla, Blerina (Master thesis, 2021)The “Sell in May” effect has in previous research been referred to as a puzzle that remains to be solved. The persistence of the anomaly would pose a challenge to the notion of market efficiency and provide investors with ...