Blar i UiS Brage på forfatter "Kumar, Alok"
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Relationship Governance Dynamics: The Role of Partner Selection Efforts and Mutual Investments
Wathne, Kenneth Henning; Heide, Jan B.; Mooi, Erik A.; Kumar, Alok (Journal article; Peer reviewed, 2018-10)To explicate interfirm governance in the context of supplier–reseller relationships, this article reports on a longitudinal study conducted to examine the roles of supplier selection efforts and mutual specific investments, ...