Blar i UiS Brage på forfatter "Mehl, Erik"
-
Three Studies of B2B Salespeople as Collectors of Competitive Intelligence
Mehl, Erik (PhD thesis UiS;, Doctoral thesis, 2023-03)B2B salespeople’s ability to collect competitive intelligence from the marketplace affects organizational and individual competitive advantage and, in turn, firm and salesperson performance. The collection, sharing and use ...