Blar i UiS Brage på forfatter "Overko, Iryna"
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Direct and Persistent Response: Online Advertising Effects in the Competitive Environment for E-Commerce Revenue
Ratshee, Rethabile; Overko, Iryna (Master thesis, 2022)The growing increase of choice for online advertising channels in the current marketing environment calls for firms to better understand their effectiveness in the real market competitive setup. And while immediate effects ...