Blar i UiS Brage på forfatter "Pettersen, Erling"
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International pricing strategy: A case study of a product commercialization project in the oil and gas industry
Pettersen, Erling (Master thesis, 2016-12)The purpose of this thesis was to investigate if an optimal pricing strategy could be defined for the global release of a new software in the oil and gas industry, and how the degree of competition would affect the choice ...