Blar i UiS Brage på forfatter "Szalas, Krystian"
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The marketing implications of the Instagram posts of influencers in the sports and fitness industry
Szalas, Krystian (Bachelor thesis, 2021)Influencer marketing has exploded in popularity, particularly in the wake of the COVID-19 outbreak, and numerous businesses have chosen to abandon traditional marketing in favor of influencer marketing. This is logical ...